Archive for November, 2018

General Football Betting

General football betting is bigger than for any other sport and bookmaker brands take more bets on football than bets on all the other sports combined. Football is a global sport and apparently there are more members of FIFA than the United Nations. General football betting is huge for the established UK brands including BetVictor and Sky Bet. These bookmakers offer odds for many more countries and leagues than for any other sport. General football betting is carried out on mobile devices and desktop computers. Bets are placed on pre-match and in-play markets. The amount of general football betting is growing as more countries regulate gambling.


General Football Betting Pre-Match Markets


The most popular general football betting pre-match market is for the winner of a match. This is a three-way market with options of home win, draw and away win. The other most popular general football betting markets with Sky Bet and BetVictor are total goals, correct score and handicaps. Asian handicaps are derived from general football betting handicaps, but they are two-way markets which integrate the draw. These bets originated in the Far East where gamblers like to bet on a definite outcome. In England there is a separate draw option in the match winner markets. Some general football betting handicaps are quoted in half goals so that the tie is eliminated. When a fixture is shown live on television there is an increase in pre-match general football betting activity, on both mobile devices and desktop computers. Enhanced Accas from Sky Bet and BetVictor encourage multiples on four or more matches.


General Football Betting In-Play Markets


One of the growth areas in general football betting over the last decade and more is in-play betting. Bookmakers such as Sky Bet and BetVictor offer many live betting football matches and events in other sports. There is more general football betting on the English Premier League than any other. Bookmakers offer up to 100 live markets as part of a comprehensive general football betting service. A relatively new addition is the cash out facility which allows customers to close a bet before expiry to guarantee a profit or limit a loss. Cashing out bets is now an important element of general football betting and all the major UK brands offer this facility. There are now more in-play bets placed than pre-match bets as part of general football betting. Live televised and live streamed matches are factors in this growth.